Trapped On Facebook & Tweets
If you are using social media to try and build your company, obviously you’re using Facebook as well as Twitter, isn’t everybody. Well actually, there are several people that are using options, depending on our target audience. You see, this is among the great failings of our current online marketing strategies.
Because we see massive numbers within the standard social media resources, we presume that, undoubtedly they are the best places to get our marketing time as well as dollars. But this is probably not the case. The truth is that we now have hundreds of smaller social networking sites, that are much more niche focused. They may not have the quantity of activity that a Myspace has, but the activity these people do have is more consistent with your product or support.
The other benefit, is that a scaled-down percentage of your competition will probably be focused on the less popular social networking sites since, they also provide fallen into the Tweets trap.
Social Media, A part of A Bigger Strategy
When you decided to get involved with business and you chose a service or product to provide, you must have also determined what your target audience looked like. That is really a vital key step to making your company a success. The unfortunate part is that many as if you, after determining what their target audience was, went right to generic/shotgun marketing, once these people started their business.
What I am talking about by that, is which, rather than following through and trying to find where their potential clients spend time, they went to the big sites since the numbers of individuals surprised them. So, ask yourself this straightforward question, would you take your time marketing to 50 zillion people where only 500 have been in your target market, or would you rather take your time marketing to 5, 000 individuals were 2, 000 have been in your target market.
The answer needs to be obvious, 2, 000 targeted opportunities is a good deal better then 500. So that’s where you need to prioritize your time. Among this would be an individual who is targeting seniors. While you’ll find a reasonable amount of them upon Facebook and Twitter, should you were to develop the following on Eons, you’d have a following of just one, 000′s of baby boomers, because this is the focus of that website.
Sure, there isn’t the incredible number of followers that you might have with Facebook. But if you apply the same social internet marketing principals to Eons that you simply do to Facebook, you will find yourself with little competition and lots of followers who are an ideal match for your marketplace.
If you still possess the time and interest, there’s a lot to be said for that larger sites, but realize that, in the short phrase, you will see less return in your efforts, then with the targeted social networking sites.
Why Bother Along with Facebook & Twitter
Now that I’ve informed you not to focus on the generic websites, I’ll also prove the caveat to that particular statement. Where generic social media sites can perform you the most good is by using them for referral resources. If you can develop a base of trustworthy contacts through your generic social networking channels, they can be your own eyes and ears to the broader market.
If a person seeks baby boomer prospects, let your friends about the social media web-sites realize that. Once you have created a dependable relationship with people, they may wish to assist you. Let them know specifically what type of individual you are searching for and they’re going to offer you insight and prospective customers.
But the key is actually, with these websites, to construct those relationships first. All you need to do is check out Tweets and Facebook and consider the over hyped and more than selling twits and posts to determine what not to perform. Nothing is a bigger switch off then someone you have no idea, trying to hype the heck from something you don’t would like.
So don’t be some of those individuals. Make some solid friendships on internet sites where your potential buyers spend time. Add value through great content and when it seems sensible, provide them with details about what you do and you will have the sound basis for any solid business model.